3D renderings

As a longtime partner of great brands in the consumer goods and industry sector, we are convinced of the advantages of 3D renderings. Today, we create thousands of 3D visualizations and use them as an alternative to photography. Our focus is to create pack shots.

But how is a rendering created exactly?

Step 1/

Step 1: building the grid

As a first step in every rendering, a grid must be created. A grid (also called mesh or model) is shaping the object which is supposed to be visualized. This can be a simple, geometric form if for example a folding box has to be created. However, grids can be modeled without any limitations, so also complex shapes like bottles are possible to visualize. To build a grid, we need ideally technical drawings or product samples.

Step 2/

Step 2: inserting textures

In order to give “color“ to the grid, we combine it with textures. This is again pretty simple if you have a folding box because you can take the print artwork as the basic file. Thus, the texture can quickly be used for the 3D rendering. It becomes more complex however, if we take again the example of the bottle. The bottle cup, the transparent parts of the surface and the liquids have to be colorized realistically. After that, front, back and neck label have to be placed onto the model according to the original product.

Step 3/

Step 3: rendering process

After textures were put onto the model, we adjust the camera angle, reflections and the light situation. After that, the rendering process starts. Here, polygon after polygon is visualized. A photo realistic image or video occurs. Thanks to better computer capacities, the renders process becomes faster and faster. Just a couple of years ago, it took the whole night to render images. Today however, this happens much faster. Basically, the more complex the shape of a product is, the more time it takes for the rendering. Moreover, transparent bodies need more time than opaque material. TEAMWORK creates renderings especially quick, because we established a rendering farm in our new location. Our computers are not only linked to each other in order to use multiple rendering capacities at the same time, but we also installed a special rendering server which is used for all operations.

Step 4/

before color correction

after color correction

Step 4: color corrections

It is also possible but not mandatory to run color corrections on renderings. In the rendering software which we use, you already have many settings for color corrections so that you will receive a good result. However to show all details perfectly, we recommend retouching images in Adobe Photoshop. Here, users should weigh costs versus quality. Depending on the purpose, you can possibly spare color corrections, e.g. if you only have a smaller image for eCommerce or a smaller ad.

Step 5/

Step 5: adaptions (mass production)

Once the first rendering (“master“) is finalized, the biggest advantage of 3D renderings quickly becomes apparent: creating adaptions is super-fast. This is why 3D renderings make especially sense for big, international brands with many products. First, you approve the master package and then we soon start with the country/language adaptions of this product. Adaptions must not only refer to languages however: it can also mean that renderings are created in different perspectives, light situations or that articles are displayed frozen or non-frozen.

More opportunities: animations and videos

More opportunities: animations and videos

Another advantage of renderings is to animate objects in the software. It is easily possible to visualize simple 360°-rotations to show the product from all angles. We can also create more complex tracking shots and scenes to emphasize certain product highlights or to visualize processes. There are no limitations to your creativity.

More opportunities: Augmented Reality

"Simply put, we believe augmented reality is going to change the way we use technology forever"
Tim Cook, CEO of Apple

Augmented reality is able to extend reality with computer generated objects. Once, a rendering is done, you can create a data format with which a rendering can be projected to the real world from your smartphone. The problem was that you needed a special app for this in the past, so that the great breakthrough has not happened so far. With iOS12, Apple introduced a file format which works completely without another app. Consumers now can receive mails or messages and directly put objects into reality. Facebook and Google are also currently working intensively on this technology. Taking our example again, AR could be used to control artworks (“is this text on a packaging readable”?) or to visualize the product to the procurement manager of your customer.

Advantages of 3D renderings

Especially for great brands, renderings offer huge advantages:

  • we can achieve photo realistic results which are as good as “real” photos
  • you don’t need a photo studio or a photograph anymore to create product images
  • we achieve highest consistency with our results. All images have the same perspective, condensation and light situation
  • it is easy to change textures for multiple variants and countries. If the product exists in more than one country, we once create the master render and quickly adapt the other language versions
  • it is also very easy to create a rendering in multiple perspectives. You can quickly create perspective adaptions from the master render, when you e.g. need the front, back and side of a packaging
  • the master render can also be used for applications like video animations or Augmented Reality

Because of these many advantages, TEAMWORK creates thousands of renderings every year, especially for big consumer goods manufacturers, which need renderings for multiple perspectives, languages and countries. They profit from the scale effects of mass production.

Do you have further questions or wish an offer?

Then please contact Florian Beyer directly!
Tel. 02052 - 8007 - 116
Tel. 0175 - 5923 - 099